{"id":1618,"date":"2017-06-07T13:05:53","date_gmt":"2017-06-07T17:05:53","guid":{"rendered":"https:\/\/www.archtam.com\/blogs\/?p=1618"},"modified":"2018-01-29T10:58:08","modified_gmt":"2018-01-29T15:58:08","slug":"go-behind-the-scenes-with-director-john-singleton","status":"publish","type":"post","link":"https:\/\/www.archtam.com\/blog\/go-behind-the-scenes-with-director-john-singleton\/","title":{"rendered":"Behind the scenes with director John Singleton"},"content":{"rendered":"

The director of ArchTam’s\u00a0new TV commercial is John Singleton, an American film director, screenwriter and producer and native of South Los Angeles. Best known for directing “Boyz n the Hood,” for which he was nominated for the Academy Awards for best director <\/em>and best original screenplay, John’s filmography includes the action films “Shaft,” “2 Fast 2 Furious” and “Four Brothers.”<\/em><\/p>\n

\"\"<\/p>\n

What attracted you to this ArchTam project?<\/strong><\/p>\n

Ever since I was a kid, I was fascinated by moving\u00a0vehicles, especially trains. I like the idea of sitting some place and watching the world move around, and for that moment you’re in another world. It would be an opportunity to tell a story about a person in motion with emotion.<\/p>\n

What do you hope people understand after watching the commercial?<\/strong><\/p>\n

I want people to see Los Angeles in a different light, a place where no matter what background you are from, you are able to be part of the city and celebrate it.<\/p>\n

\"\"<\/p>\n

As a storyteller, how is this different than a typical commercial piece?<\/strong><\/p>\n

These days I am directing features and now television, so working on complete narratives in less than a minute really got me excited. I didn’t have to over-complicate things with dialogue, but still gave people a feeling in that short amount of time. It was great!<\/p>\n

What does public transportation in L.A. mean to you?<\/strong><\/p>\n

I feel public transportation is the future of Los Angeles. We spend every day in a car, not interacting with each other. The more opportunity we get to meet other people in L.A., the better!<\/p>\n

\"\"<\/p>\n

How do you see L.A. coming together in new and unprecedented ways?<\/strong><\/p>\n

Los Angeles is a metropolis waiting to happen. It will be different than the place I knew growing up and I feel it will change almost every decade. I look forward to seeing how the new train networks will help bridge communities across the L.A. metro area.<\/p>\n

\"\"<\/p>\n

Can you describe your approach to capturing and conveying the power of infrastructure to positively impact lives?<\/strong><\/p>\n

When I grew up, it was all about public transportation. Riding the bus to school gave me time to get to know my friends and see places in Los Angeles I never would have seen. I imagine sometimes that we can grow up in bubbles and not have an opportunity to see the world around us. Infrastructure is key to help link everyone together.<\/p>\n

Watch the\u00a0new commercial here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The director of ArchTam’s\u00a0new TV commercial is John Singleton, an American film director, screenwriter and producer and native of South Los Angeles. Best known for directing “Boyz n the Hood,” for which he was nominated for the Academy Awards for best director and best original screenplay, John’s filmography includes the action films “Shaft,” “2 Fast […]<\/p>\n","protected":false},"author":340,"featured_media":5388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[90,21,187],"yst_prominent_words":[365,347,378,369,514,1997,484,478,361,338,367,495,372,363,488,528,340,373,376,483],"class_list":["post-1618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","tag-cities","tag-infrastructure","tag-transportation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/posts\/1618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/users\/340"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/comments?post=1618"}],"version-history":[{"count":0,"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/posts\/1618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/media\/5388"}],"wp:attachment":[{"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/media?parent=1618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/categories?post=1618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/tags?post=1618"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.archtam.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}